Search Results for tourism management - Narrowed by: Social media.

Tourism social media [electronic resource] : transformations in identity, community and culture / Ana María Munar, Szilvia Gyimóthy, Liping Cai.

2024-05-15T02:17:05Z

by Munar, Ana María.
Call Number 338.4791 23
Publication Date 2013
Summary This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.
Format: Electronic Resources
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Social Media in Travel, Tourism and Hospitality : Theory, Practice and Cases / edited by Marianna Sigala, Evangelos Christou, Ulrike Gretzel.

2024-05-15T02:17:05Z

by Christou, Evangelos.
Call Number 338.4791 SOC
Publication Date 2016
Format: Electronic Resources
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Social media marketing in tourism and hospitality [electronic resource] / Roberta Minazzi.

2024-05-15T02:17:05Z

by Minazzi, Roberta.
Call Number 338.4791 MIN
Publication Date 2014
Summary This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the "digitization of word of mouth" via online networks. The second part analyzes the impacts that social media can have on
Format: Electronic Resources
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