Search Results for tourism management marketing - Narrowed by: Books

Tourism distribution channels : practices, issues and transformations / [edited by] Dimitrios Buhalis and Eric Laws.

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by Buhalis, Dimitrios.
Call Number 338.4791 TOU
Publication Date 2001
Format: Books

Marketing and managing tourism destinations / Alastair M. Morrison.

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by Morrison, Alastair M., author.
Call Number 338.4791 MOR
Publication Date 2019
Summary This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format: Books

Food and wine festivals and events around the world : Development, management and markets / C. Michael Hall and Liz Sharples.

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by Hall, Colin Michael, 1961-, author.
Call Number 338.4791 HAL
Publication Date 2016
Format: Books

Tourism management : an introduction / Clare Inkson, Lynn Minnaert.

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by Inkster, Ian, author.
Call Number 338.4791068 INK
Publication Date 2022
Format: Books

Australian case studies in strategic marketing / Michael D. Clemes and Gregory J. Brush.

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by Clemes, Michael D., author.
Call Number 658.800994 CLE
Publication Date 2005
Format: Books

eTourism case studies : management and marketing issues / edited by Roman Egger, Dimitrios Buhalis.

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by Egger, Roman.
Call Number 338.47910285 ETO
Publication Date 2008
Format: Books

Strategic management in tourism / edited by Luiz Moutinho.

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by Moutinho, Luiz.
Call Number 338.47910684 STR
Publication Date 2011
Summary This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format: Books

How to market your accommodation business effectively / written by Susan Briggs for VisitBritain.

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by Briggs, Susan.
Call Number 647.9441 BRI
Publication Date 2007
Format: Books

Tourism management / David Weaver, Laura Lawton.

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by Weaver, David B. (David Bruce)
Call Number 338.4791 WEA
Publication Date 2010
Summary "... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Format: Books

Tourism management / David Weaver, Laura Lawton.

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by Weaver, David B. (David Bruce)
Call Number 338.479194 WEA
Publication Date 2006
Format: Books

Event management in leisure and tourism / David C. Watt.

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by Watt, David C., 1951-
Call Number 658.456 WAT
Publication Date 1998
Format: Books

Resort destinations : evolution, management and development / Bruce Prideaux.

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by Prideaux, B. (Bruce)
Call Number 338.4791 PRI
Publication Date 2009
Format: Books

Crisis and disaster management for tourism / Brent W. Ritchie.

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by Ritchie, Brent W.
Call Number 338.4791068 RIT
Publication Date 2009
Format: Books

Tourism : a modern synthesis / Stephen J. Page and Joanne Connell.

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by Page, Stephen, 1963-
Call Number 338.4791 PAG
Publication Date 2006
Format: Books

Hospitality, tourism, and lifestyle concepts : implications for quality management and customer satisfaction / Maree Thyne, Eric Laws, editors.

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by Laws, Eric, 1945-
Call Number 647.94068 HOS
Publication Date 2004
Summary "Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry."--BOOK JACKET.
Format: Books
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004016723.html

Adventure tourism : the new frontier / John Swarbrooke ... [et al.].

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by Swarbrooke, John.
Call Number 338.4791 ADV
Publication Date 2003
Summary "Well-reasoned and succinct analysis of the development and nature of adventure tourism accompanies these studies, ensuring that Adventure Tourism: the new frontier is ideal for both undergraduate and postgraduate students of tourism, and for professionals involved in managing adventure tourism enterprises."--BOOK JACKET.
Format: Books

Tourism : principles and practice / John Fletcher [and 3 others].

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by Fletcher, John, author.
Call Number 338.4791 FLE
Publication Date 2018
Summary This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa.
Format: Books

Festival & special event management essentials / Johnny Allen, Robert Harris, Leo Jago.

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by Allen, Johnny, author.
Call Number 658.456 ALL
Publication Date 2021
Summary This book serves as a concise yet comprehensive, step-by-step handbook for modern event management. This Essentials edition gives students contemporary lessons and insights that they can relate to. It brings theory to life through copious practical examples, illustrative diagrams and unique case studies demonstrating best practices and pitfalls. Industry experts from across APAC?s event planning sector have contributed content to key contemporary topics including sustainability, risk management, project management and strategic alignment to client goals.
Format: Books

Managing visitor attractions / Edited by Alan Fyall, Brian Garrod, Anna Leask and Stephen Wanhill.

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by Fyall, Alan, editor.
Call Number 338.4791068 MAN
Publication Date 2022
Summary "Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. The third edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field"--
Format: Books

Festival & special event management / Johnny Allen ... [et al.].

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by Allen, Johnny.
Call Number 658.456 FES
Publication Date 2008
Summary Festivals and special events have grown into a massive industry worldwide, generating billions of dollars for regional centers, states, and countries. Festival and Special Event Management provides a comprehensive overview of the theory and procedures essential to managing festivals and special events. Australian authors.
Format: Books

A host of opportunities : an introduction to hospitality management / Hubert B. Van Hoof ... [et al.]

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by Van Hoof, Hubert B.
Call Number 647.94068 HOS
Publication Date 2007
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip065/2005037609.html

Leisure and recreation management / George Torkildsen.

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by Torkildsen, George
Call Number 338.4791 TOR
Publication Date 2005
Format: Books
Publisher description http://www.loc.gov/catdir/enhancements/fy0651/2004051173-d.html

Elvis lives in Parkes [digital videorecording] / writer [and] director, Anthony Mullins ; producers, Noelene Hayes & Melissa Fox.

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by Mullins, Anthony.
Call Number TR DVD 658.007994 ELV
Publication Date 2006
Summary "Despite the threat of bushfires, flood, public ridicule, financial loss, theft and outright exhaustion, a small band of devotees from the tiny rural town of Parkes have battled against the odds to create the biggest, and most unlikely , Elvis Presley Festival in Australia"--Container. Illustrates the process of planning, marketing and managing a successful event to promote tourism in a small rural town.
Format: Books

Managerial competence within the hospitality and tourism service industries : global cultural contextual analysis / John Saee.

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by Saee, John.
Call Number 647.94068 SAE
Publication Date 2006
Summary "This timely book examines cross-cultural managerial communication competence and its application within the service industry. Focusing particularly on the hospitality and tourism industry, John Saee examines the cross-cultural implications of competence across all managerial functions: planning, workplace communication, recruitment/promotion, induction, training, supervision, industrial relations, management of change, customer service, financial management and marketing." "This is the first detailed study - at a national level - of current psychological and sociological theories of intercultural communication, linked to an investigation of the management of cultural diversity in the workplace within a multicultural society, a study which has global implications. This cutting-edge research advances new modalities of best practice on managerial competence which can be equally applied to all other industries around the world confronted with cultural diversity in the workplace."--BOOK JACKET.
Format: Books
Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004796.html

Zoos and tourism : conservation, education, entertainment? / edited by Warwick Frost.

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by Frost, Warwick.
Call Number 338.4791 ZOO
Publication Date 2011
Summary This is the first book to specifically examine zoos as tourist attractions. Taking a global approach, it considers the multiple roles of zoos, particularly the difficulty of balancing conservation, education and entertainment.
Format: Books

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

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by Kotler, Philip, 1931-
Call Number 647.940688 KOT
Publication Date 2006
Summary "Philip Kotler, one of the world's foremost authorities on marketing, along with hospitality marketing experts John Bowen and James Makens bring their knowledge of the industry to the pages of Marketing for Hospitality and Tourism, Fourth Edition. The authors' understanding of the industry provides for a very readable and extremely practical text. The text has been both updated and refined over four editions. Introductory students and experienced managers alike will find this book a useful tool, providing a strong foundation for hospitality marketing decision-making and know-how." "Whether you are in marketing, sales, human resource management, food and beverage management, front of the house or back of the house operations, or general management, you are involved in marketing. This book takes an integrative approach to marketing - explaining the how and why of everyone's role in marketing."--BOOK JACKET.
Format: Books

Cultural tourism / Hilary du Cros and Bob McKercher.

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by Du Cros, Hilary, author.
Call Number 338.4791 DU
Publication Date 2020
Summary "Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: New content on increasingly relevant topics including; sustainability, climate change, the threat of de-globalisation, overtourism and social media; New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges; New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products"--
Format: Books

Research methods in tourism, hospitality & events management / Paul Brunt, Susan Horner &. Natalie Semley

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by Brunt, Paul.
Call Number 338.4791 BRU
Publication Date 2017
Format: Books

Marketing for tourism and hospitality : collaboration, technology and experiences / Alan Fyall, Patrick Legohérel, Isabelle Frochot and Youcheng Wang.

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by Fyall, Alan, author.
Call Number 647.940688 FYA
Publication Date 2019
Summary "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes"--
Format: Books

Event tourism : concepts, international case studies, and research / Donald Getz, Ph.D., professor, school of tourism, the University of Queensland, Australia affiliated with the Norwegian school of hotel management at the University of Stavanger, Norway Donald Getz resides in Calgary, Canada.

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by Getz, Donald, 1949-
Call Number 658.456 GET
Publication Date 2013
Format: Books

The Routledge handbook of sustainable food and gastronomy / edited by Philip Sloan, Willy Legrand and Clare Hindley.

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by Sloan, Philip, editor.
Call Number 338.190286 SLO
Publication Date 2015
Format: Books

Tourism / Peter Robinson, Michael Lèuck, Stephen Smith.

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by Robinson, Peter, 1979-, author.
Call Number 338.4791 ROB
Publication Date 2013
Format: Books

Hotel operations management / David K. Hayes, Ph.D., Panda Professional Hospitality Education and Training, Okemos, Michigan, Jack D. Ninemeier, Ph.D., Professor Emeritus, The School of Hospitality Business, Michigan State University, East Lansing, Michigan, Allisha A. Miller, Panda Professional Hospitality Education and Training, Okemos, Michigan.

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by Hayes, David K., author.
Call Number 647.94068 HAY
Publication Date 2016
Summary Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager.
Format: Books

Marketing for hospitality and tourism / Philip Kotler [and 3 others].

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by Kotler, Philip, author.
Call Number 647.940688 MAR
Publication Date 2017
Summary The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format: Books