por
Kolb, Bonita, author.
Signatura topográfica preferida
338.4791 KOL
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
0.1591
por
Tresidder, Richard.
Signatura topográfica preferida
647.94068 TRE
Fecha de publicación
2012
Resumen
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Formato:
Recursos electrónicos
Relevancia:
0.1423
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por
Hudson, Simon.
Signatura topográfica preferida
647.940688 HUD
Fecha de publicación
2017
Formato:
Libros
Relevancia:
0.1389
por
Wearne, Neil.
Signatura topográfica preferida
647.940688 WEA
Fecha de publicación
2002
Resumen
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Formato:
Libros
Relevancia:
0.1195
por
Hall, Colin Michael, 1961-, author.
Signatura topográfica preferida
338.4791 HAL
Fecha de publicación
2016
Formato:
Libros
Relevancia:
0.1162
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