por
Rinallo, Diego.
Signatura topográfica preferida
658.456 RIN
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
268891.0313
por
Supovitz, Frank.
Signatura topográfica preferida
658.456 SUP
Fecha de publicación
2005
Formato:
Libros
Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002611.html
Relevancia:
126781.6250
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por
Kahle, Lynn R.
Signatura topográfica preferida
796.0698
Fecha de publicación
2010
Resumen
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Formato:
Recursos electrónicos
Relevancia:
126776.6953
por
Cudny, Waldemar.
Signatura topográfica preferida
659
Fecha de publicación
2021
Formato:
Recursos electrónicos
Relevancia:
105491.5547
por
Preston, C. A.
Signatura topográfica preferida
658.456
Fecha de publicación
2012
Resumen
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Formato:
Recursos electrónicos
Relevancia:
105488.3438
por
Hoyle, Leonard H.
Signatura topográfica preferida
658.456 HOY
Fecha de publicación
2002
Formato:
Libros
Relevancia:
101651.9609
por
Preston, Chris, 1961-
Signatura topográfica preferida
658.456 PRE
Fecha de publicación
2012
Formato:
Libros
Relevancia:
101651.8516
por
Lee, Seungwon, author.
Signatura topográfica preferida
394.2 LEE
Fecha de publicación
2016
Formato:
Recursos electrónicos
Relevancia:
95087.5078
por
Watt, David C., 1951-
Signatura topográfica preferida
658.456 WAT
Fecha de publicación
1998
Formato:
Libros
Relevancia:
0.5019
por
Schwägermann, Helmut.
Signatura topográfica preferida
394.20951
Fecha de publicación
2015
Formato:
Recursos electrónicos
Relevancia:
0.4016
por
Dowson, Ruth, author.
Signatura topográfica preferida
658.456 DOW
Fecha de publicación
2023
Resumen
"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies"--
Formato:
Libros
Relevancia:
0.3382
por
Masterman, Guy.
Signatura topográfica preferida
796.069
Fecha de publicación
2007
Resumen
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short
Formato:
Recursos electrónicos
Relevancia:
0.3320
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