por
Supovitz, Frank.
Signatura topográfica preferida
658.456 SUP
Fecha de publicación
2005
Formato:
Libros
Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002611.html
Relevancia:
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por
Hoyle, Leonard H.
Signatura topográfica preferida
658.456 HOY
Fecha de publicación
2002
Formato:
Libros
Relevancia:
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Signatura topográfica preferida
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Resumen
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Signatura topográfica preferida
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"This is the essential guide for anyone who needs to know how to organize a special event: a festival, a celebration party, a media launch or an annual fete. The authors' combination of industry experience, expertise and a lively approach make this an ideal book for students of Events Management, Business, Tourism, Media Studies and related courses as well as being a valuable handbook for practitioners currently organizing events."--BOOK JACKET.
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Signatura topográfica preferida
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Provides a practical, systematic approach to defining what an organisation hopes to gain from sponsorship. The book then proceeds to discuss how to select and negotiate proposals and then how to maximise campaigns. By the authors of The Sponsorships Seeker's Toolkit.
Formato:
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"A one-of-a-kind reference source, Sport and Adventure Tourism presents a comprehensive look of all facets of sport-related tourism and leisure management. Concise and easy to read, the book delivers incisive commentary from an international range of the foremost experts in the field. Essential for professionals and educators, this is a highly readable handbook for anyone interested in this dynamic part of the tourism industry."--BOOK JACKET.
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Davidson, Rob.
Signatura topográfica preferida
658.456 DAV
Fecha de publicación
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Marketing Destinations and Venues for Conferences, Conventions and Business Events" covers key areas in marketing and promotion such as: trends and issues in destination and venue marketing; strategic marketing planning, ROI and strategy evaluation; destination and venue selling strategies; and future challenges, opportunities and supply-side developments.
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Table of contents http://www.loc.gov/catdir/toc/fy033/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html
Publisher description http://www.loc.gov/catdir/description/wiley037/2002010348.html
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Signatura topográfica preferida
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Resumen
"Hospitality Marketing in the e-Commerce Age is a comprehensive account of all aspects of marketing in the hospitality industry. Although primarily a textbook for students and teachers of hospitality marketing, this book will prove invaluable for all practitioners in the hospitality industry who want to add to their knowledge of marketing.The approach taken in this book is that marketing should be directed towards what happens to and for the customers. This approach is fundamentally different from those who consider marketing to be primarily concerned with sales and advertising. This book shifts the major emphasis of hospitality marketing onto building a service business from the inside, rather than relying on outside promotion after the event." -- BOOK JACKET.
Formato:
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Relevancia:
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