por
Anderson, David W.
Signatura topográfica preferida
658.8 23
Fecha de publicación
2012
Resumen
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Formato:
Recursos electrónicos
Relevancia:
130891.8906
por
Bishop, Patrick, 1958-
Signatura topográfica preferida
658.8 21
Fecha de publicación
2000
Formato:
Recursos electrónicos
Relevancia:
121638.9063
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por
Thaler, John.
Signatura topográfica preferida
658.022 22
Fecha de publicación
2005
Formato:
Recursos electrónicos
Relevancia:
109802.8281
por
Joseph, Jim, 1963-
Signatura topográfica preferida
658.827 23
Fecha de publicación
2012
Formato:
Recursos electrónicos
Relevancia:
2.7997
por
Pike, Steven, author.
Signatura topográfica preferida
338.47910688 PIK
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
0.3750
por
Stengel, Donald N.
Signatura topográfica preferida
338.5024658 22
Fecha de publicación
2011
Resumen
Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.
Formato:
Recursos electrónicos
Relevancia:
0.2041
por
Dunung, Sanjyot P.
Signatura topográfica preferida
658.022 22
Fecha de publicación
2010
Resumen
In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early-stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines, and relevant "tales from the trenches" to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. Growing Your Own Business continues after the first book, Starting Your Own Business. This resource is designed to work as independent resource or integrate into business curriculums.
Formato:
Recursos electrónicos
Relevancia:
0.1905
por
Davies, Paul (Paul J.)
Signatura topográfica preferida
658.110954 22
Fecha de publicación
2008
Resumen
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the.
Formato:
Recursos electrónicos
Relevancia:
0.1846
por
McLeod, Michelle.
Signatura topográfica preferida
338.479109142
Fecha de publicación
2018
Resumen
Warm-water island destinations are facing challenges in the wake of increasing globalization and susceptibility to external shocks. This book covers critical aspects that contribute to tourism development and growth. It presents research themes, methodology and case studies, including a focus on Cuba and its reintroduction to the tourism landscape.
Formato:
Recursos electrónicos
Relevancia:
0.1793
por
Frey, Robert S.
Signatura topográfica preferida
658.804 22
Fecha de publicación
2008
Resumen
The Fifth Edition of this perennial bestseller is the ultimate resource for small and mid-sized businesses, as well as non-profit organizations and public-sector agencies, looking to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes that in turn support winning new business.
Formato:
Recursos electrónicos
Relevancia:
0.1793
por
Frey, Robert S.
Signatura topográfica preferida
658.804 21
Fecha de publicación
2002
Formato:
Recursos electrónicos
Relevancia:
0.1793
por
Frey, Robert S.
Signatura topográfica preferida
658.804 22
Fecha de publicación
2005
Resumen
"Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the fourth edition of this popular book and its companion CD-ROM help small and midsized businesses as well as nonprofit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes."--Jacket.
Formato:
Recursos electrónicos
Relevancia:
0.1698
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