por
Smith, Kingsley.
Signatura topográfica preferida
658.8 SMI
Fecha de publicación
2002
Resumen
Shows how small business managers can use marketing to build up their brand or product. Smith begins by defining marketing and explaining the concept of branding. He then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing.
Formato:
Libros
Relevancia:
232903.7031
por
Anderson, David W.
Signatura topográfica preferida
658.8 23
Fecha de publicación
2012
Resumen
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Formato:
Recursos electrónicos
Relevancia:
130891.8906
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por
Bishop, Patrick, 1958-
Signatura topográfica preferida
658.8 21
Fecha de publicación
2000
Formato:
Recursos electrónicos
Relevancia:
121638.9063
por
Hartnett, Rob, author.
Signatura topográfica preferida
658.8 SMA
Fecha de publicación
2006
Formato:
Letra normal
Relevancia:
118972.0469
por
Thaler, John.
Signatura topográfica preferida
658.022 22
Fecha de publicación
2005
Formato:
Recursos electrónicos
Relevancia:
109802.8281
por
McKercher, Bob
Signatura topográfica preferida
338.479194 MCK
Fecha de publicación
1998
Formato:
Libros
Relevancia:
3.6702
por
Joseph, Jim, 1963-
Signatura topográfica preferida
658.827 23
Fecha de publicación
2012
Formato:
Recursos electrónicos
Relevancia:
2.7997
por
Overton, Rodney.
Signatura topográfica preferida
658.0220994 OVE
Fecha de publicación
2002
Formato:
Libros
Relevancia:
2.5658
9.
por
Cain, Alexandra.
Signatura topográfica preferida
658.0220994 CAI
Fecha de publicación
2009
Formato:
Libros
Relevancia:
2.3483
por
Pike, Steven, author.
Signatura topográfica preferida
338.47910688 PIK
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
0.3750
por
Dannaher, Brenden.
Signatura topográfica preferida
TR DVD 658.022 STA
Fecha de publicación
2004
Resumen
Using small business case studies, this program examines key business functions including marketing, accounting and finance, operations and employment relations and how these functions are interdependent. The small businesses include a massage & natural therapy clinic and teahouse, a picture framing business, a restaurant, a fruit cake & shortbread shop and a company manufacturing sporting accessories.
Formato:
Otros
Relevancia:
0.3198
por
Rix, Peter.
Signatura topográfica preferida
658.8 RIX
Fecha de publicación
2003
Resumen
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Formato:
Libros
Relevancia:
0.3062
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