por
Evans, Nigel.
Signatura topográfica preferida
647.94068 EVA
Fecha de publicación
2015
Resumen
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c
Formato:
Recursos electrónicos
Relevancia:
344039.9375
por
Gardetti, Miguel Angel, editor.
Signatura topográfica preferida
647.94 SUS
Fecha de publicación
2015
Formato:
Recursos electrónicos
Relevancia:
0.3586
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por
Sotiriadis, Marios.
Signatura topográfica preferida
330
Fecha de publicación
2016
Resumen
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Formato:
Recursos electrónicos
Relevancia:
0.2762
por
Kozak, Nazmi.
Signatura topográfica preferida
910.68
Fecha de publicación
2016
Resumen
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".
Formato:
Recursos electrónicos
Relevancia:
0.2224
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