por
Evans, Nigel.
Signatura topográfica preferida
647.94068 EVA
Fecha de publicación
2015
Resumen
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c
Formato:
Recursos electrónicos
Relevancia:
344039.9375
2.
por
Sabourin, Vincent.
Signatura topográfica preferida
658.4012 SAB
Fecha de publicación
2021
Formato:
Recursos electrónicos
Relevancia:
329395.3125
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por
Okumus, Fevzi
Signatura topográfica preferida
647.94068 OKU
Fecha de publicación
2010
Resumen
Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Key features: Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field. Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and non-profit tourism organizations. With supporting case studies related to the strategy content, context and process, from international industries such as, Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within these sections has a thorough pedagogic structure consisting of a bulleted introduction, examples and vignettes, discussions points, exercises, case studies and further reading and web sites. Strategic Management in the International Hospitality and Tourism Industry: content and process also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students. * Comprehensive coverage of both traditional and contemporary perspectives within strategic management in the applied context of the international hospitality and tourism industry. * Critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. * Up-to-date case studies related to the strategy content, context and process from an international overview, including Carnival Cruiselines, Four Seasons Regent Hotels, Disney and McDonalds.
Formato:
Recursos electrónicos
Relevancia:
329395.0938
por
Adams, Debra.
Signatura topográfica preferida
647.940681 ADA
Fecha de publicación
2006
Formato:
Libros
Relevancia:
304963.8125
por
Gardetti, Miguel Angel, editor.
Signatura topográfica preferida
647.94 SUS
Fecha de publicación
2015
Formato:
Recursos electrónicos
Relevancia:
0.3586
por
Tesone, D. V. (Dana V.)
Signatura topográfica preferida
647.0683 HAN
Fecha de publicación
2008
Resumen
"Handbook of Hospitality Human Resources Management is an authoritative resource comprising an edited collection of papers, which review and discuss this crucial aspect of hospitality, whilst illustrating how theories and concepts can be applied to the hospitality industry. Written by internationally recognized practitioners and academics, this book provides thorough reviews and discussions. It is a must-read for hospitality researchers and educators, students and industry practitioners."--BOOK JACKET.
Formato:
Libros
Relevancia:
0.2860
por
Sotiriadis, Marios.
Signatura topográfica preferida
330
Fecha de publicación
2016
Resumen
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Formato:
Recursos electrónicos
Relevancia:
0.2762
8.
por
Okumus, Fevzi.
Signatura topográfica preferida
647.940684
Fecha de publicación
2012
Resumen
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profi
Formato:
Recursos electrónicos
Relevancia:
0.2673
por
Wood, Roy C., 1959-
Signatura topográfica preferida
647.068 SAG
Fecha de publicación
2008
Formato:
Libros
Publisher description http://www.loc.gov/catdir/enhancements/fy0901/2007933010-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html
Relevancia:
0.2592
por
Kozak, Nazmi.
Signatura topográfica preferida
910.68
Fecha de publicación
2016
Resumen
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".
Formato:
Recursos electrónicos
Relevancia:
0.2224
por
Katsoni, Vicky.
Signatura topográfica preferida
650
Fecha de publicación
2017
Formato:
Recursos electrónicos
Relevancia:
0.1662
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