por
Buhalis, Dimitrios.
Signatura topográfica preferida
338.4791 TOU
Fecha de publicación
2001
Formato:
Libros
Relevancia:
0.7177
por
Morrison, Alastair M., author.
Signatura topográfica preferida
338.4791 MOR
Fecha de publicación
2019
Resumen
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Formato:
Libros
Relevancia:
0.4681
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por
Hall, Colin Michael, 1961-, author.
Signatura topográfica preferida
338.4791 HAL
Fecha de publicación
2016
Formato:
Libros
Relevancia:
0.3554
por
Inkster, Ian, author.
Signatura topográfica preferida
338.4791068 INK
Fecha de publicación
2022
Formato:
Libros
Relevancia:
0.3062
por
Clemes, Michael D., author.
Signatura topográfica preferida
658.800994 CLE
Fecha de publicación
2005
Formato:
Libros
Relevancia:
0.3062
6.
por
Egger, Roman.
Signatura topográfica preferida
338.47910285 ETO
Fecha de publicación
2008
Formato:
Libros
Relevancia:
0.2844
por
Moutinho, Luiz.
Signatura topográfica preferida
338.47910684 STR
Fecha de publicación
2011
Resumen
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Formato:
Libros
Relevancia:
0.2739
8.
por
Briggs, Susan.
Signatura topográfica preferida
647.9441 BRI
Fecha de publicación
2007
Formato:
Libros
Relevancia:
0.2727
por
Weaver, David B. (David Bruce)
Signatura topográfica preferida
338.4791 WEA
Fecha de publicación
2010
Resumen
"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Formato:
Libros
Relevancia:
0.2652
por
Weaver, David B. (David Bruce)
Signatura topográfica preferida
338.479194 WEA
Fecha de publicación
2006
Formato:
Libros
Relevancia:
0.2652
por
Watt, David C., 1951-
Signatura topográfica preferida
658.456 WAT
Fecha de publicación
1998
Formato:
Libros
Relevancia:
0.2611
por
Prideaux, B. (Bruce)
Signatura topográfica preferida
338.4791 PRI
Fecha de publicación
2009
Formato:
Libros
Relevancia:
0.2500
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