por
Singh, Manpal.
Signatura topográfica preferida
XX(158132.1)
Fecha de publicación
2007
Formato:
Recursos electrónicos
Relevancia:
201706.3125
por
Singh, Manpal.
Signatura topográfica preferida
910.68
Fecha de publicación
2008
Resumen
Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gathering, maintaining and compiling information about the tourists is of greatest important. Be it a domestic or international, inbound or out-bond tour, providing tourists` information, healthy interaction with them, chalking out plans to cut down expenses and providing the tourists with maximum facilit
Formato:
Recursos electrónicos
Relevancia:
201706.1719
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por
Fusté-Forné, Francesc.
Signatura topográfica preferida
641.013
Fecha de publicación
2023
Resumen
This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.
Formato:
Recursos electrónicos
Relevancia:
201697.6719
por
Sigala, Marianna.
Signatura topográfica preferida
338.4791
Fecha de publicación
2019
Formato:
Recursos electrónicos
Relevancia:
190172.4688
por
Adie, Bailey Ashton, author.
Signatura topográfica preferida
338.4791 ADI
Fecha de publicación
2019
Formato:
Recursos electrónicos
Relevancia:
180402.7813
por
Sigala, Marianna.
Signatura topográfica preferida
338.4791
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
172019.9063
7.
por
Campón-Cerro, Ana María.
Signatura topográfica preferida
910.68
Fecha de publicación
2018
Formato:
Recursos electrónicos
Relevancia:
152473.5313
por
Mariani, Marcello M.
Signatura topográfica preferida
338.4791 TOU
Fecha de publicación
2014
Resumen
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Formato:
Recursos electrónicos
Relevancia:
121638.7969
por
Buhalis, Dimitrios.
Signatura topográfica preferida
338.4791 TOU
Fecha de publicación
2001
Formato:
Libros
Relevancia:
0.7177
por
Morrison, Alastair M.
Signatura topográfica preferida
338.4791 MOR
Fecha de publicación
2013
Resumen
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
Formato:
Recursos electrónicos
Relevancia:
0.5053
por
Morrison, Alastair M., author.
Signatura topográfica preferida
338.4791 MOR
Fecha de publicación
2019
Resumen
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Formato:
Libros
Relevancia:
0.4681
por
Sotiriadis, Marios.
Signatura topográfica preferida
330
Fecha de publicación
2016
Resumen
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Formato:
Recursos electrónicos
Relevancia:
0.4268
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