par
Smith, Kingsley.
Numéro de rayon préféré
658.8 SMI
Date de publication
2002
Résumé
Shows how small business managers can use marketing to build up their brand or product. Smith begins by defining marketing and explaining the concept of branding. He then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing.
Format :
Livres
Pertinence:
232903.7031
par
Thaler, John.
Numéro de rayon préféré
658.022 22
Date de publication
2005
Format :
Ressources électroniques
Pertinence:
109802.8281
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par
Overton, Rodney.
Numéro de rayon préféré
658.0220994 OVE
Date de publication
2002
Format :
Livres
Pertinence:
2.5658
par
Dannaher, Brenden.
Numéro de rayon préféré
TR DVD 658.022 STA
Date de publication
2004
Résumé
Using small business case studies, this program examines key business functions including marketing, accounting and finance, operations and employment relations and how these functions are interdependent. The small businesses include a massage & natural therapy clinic and teahouse, a picture framing business, a restaurant, a fruit cake & shortbread shop and a company manufacturing sporting accessories.
Format :
Autre
Pertinence:
0.3198
par
Rix, Peter.
Numéro de rayon préféré
658.8 RIX
Date de publication
2003
Résumé
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format :
Livres
Pertinence:
0.3062
6.
par
Lovering, Matthew.
Numéro de rayon préféré
TR DVD 647.95068 DAY
Date de publication
2005
Résumé
"There are many roles to play in operating a small business successfully. This case study presents an overview of what is involved in running a cafe? such as; a typical day, customers, products, staff, legalities and regulations, operations and location and marketing. It provides a valuable insight into the priorities of a small business owner, operating within the framework of regulations, customer demands and fierce competition."
Format :
Livres
Pertinence:
0.2942
par
Williams, Alan J. (Alan John), 1937-
Numéro de rayon préféré
658.0220994 WIL
Date de publication
2002
Format :
Livres
Pertinence:
0.2212
par
Frey, Robert S.
Numéro de rayon préféré
658.804 21
Date de publication
2002
Format :
Ressources électroniques
Pertinence:
0.1793
par
Frey, Robert S.
Numéro de rayon préféré
658.804 22
Date de publication
2005
Résumé
"Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the fourth edition of this popular book and its companion CD-ROM help small and midsized businesses as well as nonprofit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes."--Jacket.
Format :
Ressources électroniques
Pertinence:
0.1698
par
NATO Advanced Research Workshop on Defence Related SME's: Analysis and Description of Current Conditions (2002 : Funchal, Madeira Islands)
Numéro de rayon préféré
338.4735500947 22
Date de publication
2004
Résumé
Today, there are big changes and differences between countries in matters of national defence. Gone are the huge engines of military industrial might, and struggling in their wake are networks upon networks of small and medium-sized enterprises (SME's), groping with the harsh reality of survival in this new world. For the first time, many if not most of them, are being forced to deal with new issues such as product development, marketing to a civilian world, private-sector financing and adopting competitive business practices and generally living outside the shadow of the defence business. Cru.
Format :
Ressources électroniques
Pertinence:
0.1698
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