par
Smith, Kingsley.
Numéro de rayon préféré
658.8 SMI
Date de publication
2002
Résumé
Shows how small business managers can use marketing to build up their brand or product. Smith begins by defining marketing and explaining the concept of branding. He then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing.
Format :
Livres
Pertinence:
232903.7031
par
Anderson, David W.
Numéro de rayon préféré
658.8 23
Date de publication
2012
Résumé
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Format :
Ressources électroniques
Pertinence:
130891.8906
Voir d’autres résultats de recherche
par
Bishop, Patrick, 1958-
Numéro de rayon préféré
658.8 21
Date de publication
2000
Format :
Ressources électroniques
Pertinence:
121638.9063
par
Hartnett, Rob, author.
Numéro de rayon préféré
658.8 SMA
Date de publication
2006
Format :
Caractères normaux
Pertinence:
118972.0469
par
Thaler, John.
Numéro de rayon préféré
658.022 22
Date de publication
2005
Format :
Ressources électroniques
Pertinence:
109802.8281
par
McKercher, Bob
Numéro de rayon préféré
338.479194 MCK
Date de publication
1998
Format :
Livres
Pertinence:
3.6702
par
Joseph, Jim, 1963-
Numéro de rayon préféré
658.827 23
Date de publication
2012
Format :
Ressources électroniques
Pertinence:
2.7997
par
Overton, Rodney.
Numéro de rayon préféré
658.0220994 OVE
Date de publication
2002
Format :
Livres
Pertinence:
2.5658
9.
par
Cain, Alexandra.
Numéro de rayon préféré
658.0220994 CAI
Date de publication
2009
Format :
Livres
Pertinence:
2.3483
par
Pike, Steven, author.
Numéro de rayon préféré
338.47910688 PIK
Date de publication
2018
Format :
Ressources électroniques
Pertinence:
0.3750
par
Dannaher, Brenden.
Numéro de rayon préféré
TR DVD 658.022 STA
Date de publication
2004
Résumé
Using small business case studies, this program examines key business functions including marketing, accounting and finance, operations and employment relations and how these functions are interdependent. The small businesses include a massage & natural therapy clinic and teahouse, a picture framing business, a restaurant, a fruit cake & shortbread shop and a company manufacturing sporting accessories.
Format :
Autre
Pertinence:
0.3198
par
Rix, Peter.
Numéro de rayon préféré
658.8 RIX
Date de publication
2003
Résumé
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format :
Livres
Pertinence:
0.3062
Limiter les résultats de recherche