par
Jackson, Nigel.
Numéro de rayon préféré
394.20688
Date de publication
2017
Format :
Ressources électroniques
Pertinence:
0.2919
Voir d’autres résultats de recherche
par
Jackson, Nigel.
Numéro de rayon préféré
394.2 JAC
Date de publication
2013
Résumé
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an events context. This will offer events planners a comprehensive guide on how to promote events to a range of au
Format :
Ressources électroniques
Pertinence:
0.2837
Voir d’autres résultats de recherche
Limiter les résultats de recherche
Affiner par :