par
Rinallo, Diego.
Numéro de rayon préféré
658.456 RIN
Date de publication
2018
Format :
Ressources électroniques
Pertinence:
268891.0313
par
Supovitz, Frank.
Numéro de rayon préféré
658.456 SUP
Date de publication
2005
Format :
Livres
Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002611.html
Pertinence:
126781.6250
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par
Kahle, Lynn R.
Numéro de rayon préféré
796.0698
Date de publication
2010
Résumé
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Format :
Ressources électroniques
Pertinence:
126776.6953
par
Cudny, Waldemar.
Numéro de rayon préféré
659
Date de publication
2021
Format :
Ressources électroniques
Pertinence:
105491.5547
par
Preston, C. A.
Numéro de rayon préféré
658.456
Date de publication
2012
Résumé
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere-in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.
Format :
Ressources électroniques
Pertinence:
105488.3438
par
Hoyle, Leonard H.
Numéro de rayon préféré
658.456 HOY
Date de publication
2002
Format :
Livres
Pertinence:
101651.9609
par
Preston, Chris, 1961-
Numéro de rayon préféré
658.456 PRE
Date de publication
2012
Format :
Livres
Pertinence:
101651.8516
par
Lee, Seungwon, author.
Numéro de rayon préféré
394.2 LEE
Date de publication
2016
Format :
Ressources électroniques
Pertinence:
95087.5078
par
Watt, David C., 1951-
Numéro de rayon préféré
658.456 WAT
Date de publication
1998
Format :
Livres
Pertinence:
0.5019
par
Schwägermann, Helmut.
Numéro de rayon préféré
394.20951
Date de publication
2015
Format :
Ressources électroniques
Pertinence:
0.4016
par
Dowson, Ruth, author.
Numéro de rayon préféré
658.456 DOW
Date de publication
2023
Résumé
"Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences. Using real-world examples such as National Health Service's (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages. This third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies"--
Format :
Livres
Pertinence:
0.3382
par
Masterman, Guy.
Numéro de rayon préféré
796.069
Date de publication
2007
Résumé
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short
Format :
Ressources électroniques
Pertinence:
0.3320
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