par
Media, IRB.
Numéro de rayon préféré
641.3
Date de publication
2021
Format :
Ressources électroniques
Pertinence:
0.0700
par
Media, IRB.
Numéro de rayon préféré
641.3
Date de publication
2024
Format :
Ressources électroniques
Pertinence:
0.0675
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par
Grunert, Klaus G.
Numéro de rayon préféré
664
Date de publication
2017
Résumé
The food sector is changing. Consumers want not only tasty and healthy food products, but products that are sustainable and authentic. At the same time, new developments in farming, food processing, and retailing open up new opportunities in the development of food products. Bridging these challenges and opportunities is a major task for food marketing.This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.
Format :
Ressources électroniques
Pertinence:
0.0589
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