par
Smith, Kingsley.
Numéro de rayon préféré
658.8 SMI
Date de publication
2002
Résumé
Shows how small business managers can use marketing to build up their brand or product. Smith begins by defining marketing and explaining the concept of branding. He then looks at marketing planning, product development, marketing in the digital age, managing marketing and international marketing.
Format :
Livres
Pertinence:
232903.7031
par
McKercher, Bob
Numéro de rayon préféré
338.479194 MCK
Date de publication
1998
Format :
Livres
Pertinence:
3.6702
Voir d’autres résultats de recherche
par
Overton, Rodney.
Numéro de rayon préféré
658.0220994 OVE
Date de publication
2002
Format :
Livres
Pertinence:
2.5658
4.
par
Cain, Alexandra.
Numéro de rayon préféré
658.0220994 CAI
Date de publication
2009
Format :
Livres
Pertinence:
2.3483
par
Rix, Peter.
Numéro de rayon préféré
658.8 RIX
Date de publication
2003
Résumé
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format :
Livres
Pertinence:
0.3062
6.
par
Lovering, Matthew.
Numéro de rayon préféré
TR DVD 647.95068 DAY
Date de publication
2005
Résumé
"There are many roles to play in operating a small business successfully. This case study presents an overview of what is involved in running a cafe? such as; a typical day, customers, products, staff, legalities and regulations, operations and location and marketing. It provides a valuable insight into the priorities of a small business owner, operating within the framework of regulations, customer demands and fierce competition."
Format :
Livres
Pertinence:
0.2942
Numéro de rayon préféré
DVD 658.4012 BUS
Date de publication
2009
Résumé
A business plan is one of the most useful management tools the small business owner can use. It maps out what a business needs to do in a systematic and logical way. In this program we discuss the importance of a well constructed business plan, visiting the three main components; the operations plan, the marketing plan, and the financial plan. Speaking to two successful small business owners, we discuss how they constantly refer to their business plan, and the role it played in their business success. A brilliant overview of this essential business tool.
Format :
Livres
Pertinence:
0.2739
par
Williams, Alan J. (Alan John), 1937-
Numéro de rayon préféré
658.0220994 WIL
Date de publication
2002
Format :
Livres
Pertinence:
0.2212
par
Walker, Jeff (Internet entrepreneur), author.
Numéro de rayon préféré
658.11 WAL
Date de publication
2014
Résumé
This book will build your business -----fast. Whether you've already go a business or you're itching to start one, this is a recipe for getting more traction. Think about it - what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What it you could create such powerful positioning in your market that you all-but-eliminated your competition? And you could do all that no matter how hunble your business or budget? -- Book Cover.
Format :
Livres
Pertinence:
0.1768
par
Lesonsky, Rieva.
Numéro de rayon préféré
658.041 LES
Date de publication
2007
Format :
Livres
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034043.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006034043-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006034043-d.html
Pertinence:
0.1381
par
Kotler, Philip, author.
Numéro de rayon préféré
647.940688 MAR
Date de publication
2017
Résumé
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format :
Livres
Pertinence:
0.0622
Limiter les résultats de recherche
Affiner par :