par
Anderson, David W.
Numéro de rayon préféré
658.8 23
Date de publication
2012
Résumé
Regrettably, 80% of small to medium-sized businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. Although there may be many reasons, the lack of a strategic, actionable, and measurable marketing plan is often the underlying cause. Marketing a business in today's extremely competitive marketplace is difficult at best. Money is tight. Customers are more demanding. Moreover, the vast array of strategic and promotional alternatives available to business owners and marketers can be perplexing, confusing, and frustrating.
Format :
Ressources électroniques
Pertinence:
130891.8906
par
Bishop, Patrick, 1958-
Numéro de rayon préféré
658.8 21
Date de publication
2000
Format :
Ressources électroniques
Pertinence:
121638.9063
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par
Thaler, John.
Numéro de rayon préféré
658.022 22
Date de publication
2005
Format :
Ressources électroniques
Pertinence:
109802.8281
par
Joseph, Jim, 1963-
Numéro de rayon préféré
658.827 23
Date de publication
2012
Format :
Ressources électroniques
Pertinence:
2.7997
par
Pike, Steven, author.
Numéro de rayon préféré
338.47910688 PIK
Date de publication
2018
Format :
Ressources électroniques
Pertinence:
0.3750
par
Stengel, Donald N.
Numéro de rayon préféré
338.5024658 22
Date de publication
2011
Résumé
Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively small circle of academicians and policy analysts who call themselves economists, sound economic reasoning benefits any manager of a business, whether they are involved with production and operations, marketing, finance, or corporate strategy. Along with enhancing decision making, the field of economics provides a common language and framework for comprehending and communicating phenomena that occur within a business, as well as between a business and its environment.
Format :
Ressources électroniques
Pertinence:
0.2041
par
Dunung, Sanjyot P.
Numéro de rayon préféré
658.022 22
Date de publication
2010
Résumé
In the hard-fought business world, only one new business in 20 lives to see its fifth anniversary. Typical management books do not address the unique nuances of early-stage companies. Most entrepreneurial books often profile successful entrepreneurs or companies who are better known, which usually includes only the small percentage that achieve stratospheric success. Growing Your Own Business shares the secrets of long-term survival and success, detailing practical guidelines, and relevant "tales from the trenches" to help entrepreneurs tackle common concerns and obstacles. A welcome combination of first-person how-to advice and peer mentoring support, this comprehensive, essential resource book provides sound, battle-proven advice for developing effective sales and marketing strategies, managing employees, and navigating business cycles. Growing Your Own Business continues after the first book, Starting Your Own Business. This resource is designed to work as independent resource or integrate into business curriculums.
Format :
Ressources électroniques
Pertinence:
0.1905
par
Davies, Paul (Paul J.)
Numéro de rayon préféré
658.110954 22
Date de publication
2008
Résumé
New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes the.
Format :
Ressources électroniques
Pertinence:
0.1846
par
McLeod, Michelle.
Numéro de rayon préféré
338.479109142
Date de publication
2018
Résumé
Warm-water island destinations are facing challenges in the wake of increasing globalization and susceptibility to external shocks. This book covers critical aspects that contribute to tourism development and growth. It presents research themes, methodology and case studies, including a focus on Cuba and its reintroduction to the tourism landscape.
Format :
Ressources électroniques
Pertinence:
0.1793
par
Frey, Robert S.
Numéro de rayon préféré
658.804 22
Date de publication
2008
Résumé
The Fifth Edition of this perennial bestseller is the ultimate resource for small and mid-sized businesses, as well as non-profit organizations and public-sector agencies, looking to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes that in turn support winning new business.
Format :
Ressources électroniques
Pertinence:
0.1793
par
Frey, Robert S.
Numéro de rayon préféré
658.804 21
Date de publication
2002
Format :
Ressources électroniques
Pertinence:
0.1793
par
Frey, Robert S.
Numéro de rayon préféré
658.804 22
Date de publication
2005
Résumé
"Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the fourth edition of this popular book and its companion CD-ROM help small and midsized businesses as well as nonprofit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes."--Jacket.
Format :
Ressources électroniques
Pertinence:
0.1698
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