par
Rix, Peter.
Numéro de rayon préféré
658.8 RIX
Date de publication
2003
Résumé
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small business ; and hands on approach - practical exercises and questions within each chapter for a real-world focus." - back cover
Format :
Livres
Pertinence:
0.3062
par
Lesonsky, Rieva.
Numéro de rayon préféré
658.041 LES
Date de publication
2007
Format :
Livres
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006034043.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006034043-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006034043-d.html
Pertinence:
0.1381
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par
Kotler, Philip, author.
Numéro de rayon préféré
647.940688 MAR
Date de publication
2017
Résumé
The book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism.
Format :
Livres
Pertinence:
0.0622
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