par
Evans, Nigel.
Numéro de rayon préféré
647.94068 EVA
Date de publication
2015
Résumé
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c
Format :
Ressources électroniques
Pertinence:
344039.9375
2.
par
Sabourin, Vincent.
Numéro de rayon préféré
658.4012 SAB
Date de publication
2021
Format :
Ressources électroniques
Pertinence:
329395.3125
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par
Gardetti, Miguel Angel, editor.
Numéro de rayon préféré
647.94 SUS
Date de publication
2015
Format :
Ressources électroniques
Pertinence:
0.3586
par
Sotiriadis, Marios.
Numéro de rayon préféré
330
Date de publication
2016
Résumé
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Format :
Ressources électroniques
Pertinence:
0.2762
5.
par
Okumus, Fevzi.
Numéro de rayon préféré
647.940684
Date de publication
2012
Résumé
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profi
Format :
Ressources électroniques
Pertinence:
0.2673
par
Kozak, Nazmi.
Numéro de rayon préféré
910.68
Date de publication
2016
Résumé
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".
Format :
Ressources électroniques
Pertinence:
0.2224
par
Katsoni, Vicky.
Numéro de rayon préféré
650
Date de publication
2017
Format :
Ressources électroniques
Pertinence:
0.1662
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