par
Evans, Nigel.
Numéro de rayon préféré
647.94068 EVA
Date de publication
2015
Résumé
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout.Among the new features and topics included in this edition are:Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategyNew international Tourism, Hospitality and Events c
Format :
Ressources électroniques
Pertinence:
344039.9375
2.
par
Sabourin, Vincent.
Numéro de rayon préféré
658.4012 SAB
Date de publication
2021
Format :
Ressources électroniques
Pertinence:
329395.3125
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par
Okumus, Fevzi
Numéro de rayon préféré
647.94068 OKU
Date de publication
2010
Résumé
Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualising strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organisations. Key features: Cutting edge approach: applies advance and recent strategic management views into tourism and hospitality field. Critical treatment: provides critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and non-profit tourism organizations. With supporting case studies related to the strategy content, context and process, from international industries such as, Radisson, McDonalds, Carnival Cruiselines and Disney, this text consist of five main sections: introduction, strategy content, strategy context, strategy process and cases. Each of the chapters within these sections has a thorough pedagogic structure consisting of a bulleted introduction, examples and vignettes, discussions points, exercises, case studies and further reading and web sites. Strategic Management in the International Hospitality and Tourism Industry: content and process also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students. * Comprehensive coverage of both traditional and contemporary perspectives within strategic management in the applied context of the international hospitality and tourism industry. * Critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism field. * Up-to-date case studies related to the strategy content, context and process from an international overview, including Carnival Cruiselines, Four Seasons Regent Hotels, Disney and McDonalds.
Format :
Ressources électroniques
Pertinence:
329395.0938
par
Adams, Debra.
Numéro de rayon préféré
647.940681 ADA
Date de publication
2006
Format :
Livres
Pertinence:
304963.8125
par
Gardetti, Miguel Angel, editor.
Numéro de rayon préféré
647.94 SUS
Date de publication
2015
Format :
Ressources électroniques
Pertinence:
0.3586
par
Tesone, D. V. (Dana V.)
Numéro de rayon préféré
647.0683 HAN
Date de publication
2008
Résumé
"Handbook of Hospitality Human Resources Management is an authoritative resource comprising an edited collection of papers, which review and discuss this crucial aspect of hospitality, whilst illustrating how theories and concepts can be applied to the hospitality industry. Written by internationally recognized practitioners and academics, this book provides thorough reviews and discussions. It is a must-read for hospitality researchers and educators, students and industry practitioners."--BOOK JACKET.
Format :
Livres
Pertinence:
0.2860
par
Sotiriadis, Marios.
Numéro de rayon préféré
330
Date de publication
2016
Résumé
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Format :
Ressources électroniques
Pertinence:
0.2762
8.
par
Okumus, Fevzi.
Numéro de rayon préféré
647.940684
Date de publication
2012
Résumé
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profi
Format :
Ressources électroniques
Pertinence:
0.2673
par
Wood, Roy C., 1959-
Numéro de rayon préféré
647.068 SAG
Date de publication
2008
Format :
Livres
Publisher description http://www.loc.gov/catdir/enhancements/fy0901/2007933010-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0901/2007933010-t.html
Pertinence:
0.2592
par
Kozak, Nazmi.
Numéro de rayon préféré
910.68
Date de publication
2016
Résumé
The book addresses topics such as tourism education and its development in the latter part of the twentieth century, taking "tourism" to be a broader field than "hospitality.".
Format :
Ressources électroniques
Pertinence:
0.2224
par
Katsoni, Vicky.
Numéro de rayon préféré
650
Date de publication
2017
Format :
Ressources électroniques
Pertinence:
0.1662
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