Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distribution channels, etourism, digital media, and sustainable and responsible tourism practices.

Tourism Impacts, Planning and Management is a unique text, which links these three crucial areas of tourism - impacts, planning and management.Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This title looks at all the key players involved - be they tourists, host communities or industry members - and considers a number of approaches and techniques for managing tourism impacts successfully.Now in a third edition, this bestselling text has been fully revised to include: New material on: terrorism, sustainability, climate change, sex tourism, heritage touris

"'Tourism Impacts, Planning and Management' is a unique text, which links these three key areas of tourism: impacts, planning and management. Tourism impacts are multi-faceted and therefore are difficult to plan for and manage. This book looks at all the key players involved - be they tourists, host communities or industry members - and considers a number of approaches and techniques for managing tourism successfully. Now in a second edition this bestselling text has been fully updated to include updated statistics and case studies, including new cases on tourism planning in Dubai, Antarctic/Arctic visitor management, wilderness area management in Montana, 7/7 bombings in the UK and terrorism in Egypt. It also includes new material on governments and planning, the role of tour guides, interpretation, information technology, crisis management and terrorism. Divided into four parts, this text discusses: * The growth, development and impacts of tourism * Tourism planning and management: concepts, issues and key players * Tools and techniques in tourism planning and management: education, regulation and information technology * The future of tourism planning and management: issues of sustainability and the future Up-to-date, international case studies are used to illustrate and provide a real-life context for the theories discussed. Exercises are also included to consolidate learning." -- Publisher's website.

Contains excellent coverage of topics, including chapters on trends, perspectives, and practice, indigenous tourism, local tourism, and protected areas. Two practical features in each chapter illustrate and reinforce chapter content.

Providing a wide range of case studies in sustainable tourism planning, this authoritative work presents cases at both international and national levels as well as on a regional, sub-regional, urban, local and site scale. Drawing on the author's world-wide experience and with contributions from professionals in the field, this book takes a comparative approach relating to different economic, political and temporal dimensions, examining established initiatives both in the context of the standards of the time and from a modern perspective looking back. With an emphasis on sustainability, this unique collection is an essential resource for tourism planners, researchers and students.

"The second edition of this highly-regarded text provides a fresh and stimulating introduction to tourism planning at global, regional and local levels. It stresses that planning is most effectively understood by conceptualising the wider context alongside examining the analysis and application of planning tools. Thematically underpinned by the need for sustainability, the author argues that tourism planning, policy, and development are best conducted by embracing the relational structure of governance as part of a more sophisticated and contextual approach."--BOOK JACKET.