par
Buhalis, Dimitrios.
Numéro de rayon préféré
338.4791 TOU
Date de publication
2001
Format :
Livres
Pertinence:
0.7177
par
Morrison, Alastair M., author.
Numéro de rayon préféré
338.4791 MOR
Date de publication
2019
Résumé
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format :
Livres
Pertinence:
0.4681
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par
Hall, Colin Michael, 1961-, author.
Numéro de rayon préféré
338.4791 HAL
Date de publication
2016
Format :
Livres
Pertinence:
0.3554
par
Inkster, Ian, author.
Numéro de rayon préféré
338.4791068 INK
Date de publication
2022
Format :
Livres
Pertinence:
0.3062
par
Clemes, Michael D., author.
Numéro de rayon préféré
658.800994 CLE
Date de publication
2005
Format :
Livres
Pertinence:
0.3062
6.
par
Egger, Roman.
Numéro de rayon préféré
338.47910285 ETO
Date de publication
2008
Format :
Livres
Pertinence:
0.2844
par
Moutinho, Luiz.
Numéro de rayon préféré
338.47910684 STR
Date de publication
2011
Résumé
This book contains coverage and analytical discussion of key areas of contemporary tourism management: evaluation of the most important global trends in tourism, analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism. It covers tourism marketing issues and other areas of functional management as well as strategic planning and tourism. The book is structured in four parts: the tourism environment (2 chapters); tourism marketing management (3 chapters); functional management in tourism (4 chapters) and strategic planning in tourism (4 chapters).
Format :
Livres
Pertinence:
0.2739
8.
par
Briggs, Susan.
Numéro de rayon préféré
647.9441 BRI
Date de publication
2007
Format :
Livres
Pertinence:
0.2727
par
Weaver, David B. (David Bruce)
Numéro de rayon préféré
338.4791 WEA
Date de publication
2010
Résumé
"... updated with recent industry and research developments and retains the thoroughness of content and application that has been established in the previous editions"--Back cover.
Format :
Livres
Pertinence:
0.2652
par
Weaver, David B. (David Bruce)
Numéro de rayon préféré
338.479194 WEA
Date de publication
2006
Format :
Livres
Pertinence:
0.2652
par
Watt, David C., 1951-
Numéro de rayon préféré
658.456 WAT
Date de publication
1998
Format :
Livres
Pertinence:
0.2611
par
Prideaux, B. (Bruce)
Numéro de rayon préféré
338.4791 PRI
Date de publication
2009
Format :
Livres
Pertinence:
0.2500
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