par
Singh, Manpal.
Numéro de rayon préféré
XX(158132.1)
Date de publication
2007
Format :
Ressources électroniques
Pertinence:
201706.3125
par
Singh, Manpal.
Numéro de rayon préféré
910.68
Date de publication
2008
Résumé
Tourism is a flourishing sector nowadays. As the tourism industry has grown exponentially in the past few decades, its proper management and marketing assumed an important role. As for management, there are certain tasks, which have to be taken into account for a number of different reasons. Gathering, maintaining and compiling information about the tourists is of greatest important. Be it a domestic or international, inbound or out-bond tour, providing tourists` information, healthy interaction with them, chalking out plans to cut down expenses and providing the tourists with maximum facilit
Format :
Ressources électroniques
Pertinence:
201706.1719
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par
Fusté-Forné, Francesc.
Numéro de rayon préféré
641.013
Date de publication
2023
Résumé
This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.
Format :
Ressources électroniques
Pertinence:
201697.6719
par
Sigala, Marianna.
Numéro de rayon préféré
338.4791
Date de publication
2019
Format :
Ressources électroniques
Pertinence:
190172.4688
par
Adie, Bailey Ashton, author.
Numéro de rayon préféré
338.4791 ADI
Date de publication
2019
Format :
Ressources électroniques
Pertinence:
180402.7813
par
Sigala, Marianna.
Numéro de rayon préféré
338.4791
Date de publication
2018
Format :
Ressources électroniques
Pertinence:
172019.9063
7.
par
Campón-Cerro, Ana María.
Numéro de rayon préféré
910.68
Date de publication
2018
Format :
Ressources électroniques
Pertinence:
152473.5313
par
Mariani, Marcello M.
Numéro de rayon préféré
338.4791 TOU
Date de publication
2014
Résumé
Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.
Format :
Ressources électroniques
Pertinence:
121638.7969
par
Buhalis, Dimitrios.
Numéro de rayon préféré
338.4791 TOU
Date de publication
2001
Format :
Livres
Pertinence:
0.7177
par
Morrison, Alastair M.
Numéro de rayon préféré
338.4791 MOR
Date de publication
2013
Résumé
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ
Format :
Ressources électroniques
Pertinence:
0.5053
par
Morrison, Alastair M., author.
Numéro de rayon préféré
338.4791 MOR
Date de publication
2019
Résumé
This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations. Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include: A new chapter on visitor management that includes a section on crisis and disaster management New material on destination leadership and coordination New and revised content on digital marketing New and updated international case examples throughout to show the practical realities and approaches to managing different destinations around the world. It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.
Format :
Livres
Pertinence:
0.4681
par
Sotiriadis, Marios.
Numéro de rayon préféré
330
Date de publication
2016
Résumé
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.
Format :
Ressources électroniques
Pertinence:
0.4268
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